It is obvious that the one way links have more value than the reciprocal links. People usually do link exchange with blogs in their niche which is a pure reciprocal link. 3 way linking provide a solution to this problem. With this linking strategy both the parties can get one way links with their link exchange. Let’s see how it works,

For 3 way linking, you must create a second blog or website in the same niche as your main blog. If possible buy a website with high PR as this will reduce your work.

After you have set up your second blog, email the webmaster of the blog you want to get link from. Ask him to link your main blog and offer him a link from your second blog. Most webmasters will accept this as they will be benefited from the one-way incoming link. This process is a bit time taking but for sure, it’ll work well.